- "New Avalon is lovely, much of the year. Summers are much hotter than in England, of course."
- ―Jack Sparrow
New Avalon was one of the bigger islands in the Bahamas, located approximately forty miles north of the Ragged Islands. Colonized by the English during the conquest of the New World, the island had the rich soil which the colonists needed to grow sugarcane.
By the 18th century, the port of Viviana was built at the mouth of the Viviana River. Many merchant ships in need of supplies stopped there. Many plantations were also built on the island. The plantation owners needed a cheap labor force, and the East India Trading Company started to transport slaves from Africa to the island.
On his second voyage as the captain of the Wicked Wench, Jack Sparrow transported some building materials for the plantation which Lord Reginald Marmaduke Bracegirdle-Penwallow purchased in New Avalon. On his third voyage, Jack helped Shabako, a Zerzuran prince who was sold into slavery, to escape from the island.